If file formats were people: Who’s allowed in your digital asset management nightclub?
Here’s profiles on five multimedia personalities to consider letting into Club DAM.
From damlearningcenter.com
By Edward Smith
January 18, 2013
Most DAM managers I’ve spoken with are very protective about what goes into their collection of digital assets. Managing a rich media hoard is like being a bouncer at a popular nightclub and deciding who gets in and who gets told to take a hike. Just like a doorman at a hip ultralounge only letting in the ultra-hip, users following best practices only ingest the highest resolution file format available and don’t bother letting in a low-res JPEG (that grubby guy in line wearing jeans and a tank top).
For bouncers the reasoning is a little different, but for digital asset managers the idea is simple: save the best version of the file available now and download derivative formats from the DAM later when they’re needed. This strategy avoids wasting time and precious dance floor space (disk storage) on formats that may never be used.
Another advantage of storing high quality master files is providing a digital asset management system that adapts to users needs by quickly and easily providing files in the exact format required. If and when someone needs some media files in a particular format, the DAM can automatically convert the assets to provide the desired format. Your DAM has a reputation you need to build and protect. Providing users with a system that quickly gives them what they need to get their job done encourages user adoption and trust which is essential for a successful DAM project.
Five File Formats to Let In
When you’re lifting the red rope and using that “Save As” command, which file formats are best for uploading to your DAM? Check out the following profiles on five multimedia personalities to consider letting into Club DAM:
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