DAM Positions Are Going Unfilled
From CMS Wire
By Elizabeth Keathley June 15, 2015
“Why spend millions to buy, launch and populate a DAM system without the staff to make sure it works?”
As part of my work at Atlanta Metadata Authority, I help place new employees or train existing ones at companies deploying DAM (Digital Asset Management) systems or retooling their DAM strategies. And recently a small but curious pattern in the hiring (or not hiring) of digital asset managers has appeared.
Three digital asset manager positions at Fortune 500 companies have stayed vacant for more than six months in the last fiscal year. These were positions that desperately needed staffing, but no hires were made after repeated rounds of interviews. The field of DAM staffing and consulting is a rather small one, so I was able to talk with colleagues in different parts of the US about these positions. We all had been contacted about the same jobs. We all offered staffing, consulting and in at least one case, help re-writing the job description for free, yet the positions remain unfilled.
It’s not that these positions lacked for qualified applicants. I, and my colleagues, are regularly approached by knowledgeable information workers with backgrounds in library science, IT, design and photography looking to move into DAM. People want to work with DAM systems. It’s not that those working directly with DAM systems aren’t desperate to hire. A host of posts on many forums acknowledges that a DAM system without dedicated, full-time staffing will most likely fail. Why spend millions to buy, launch and populate a DAM system without the staff to make sure it works?
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