DIGITAL ARCHIVIST

Laurel A Calsoni

Saturday, June 2, 2012

The Role of Digital Librarians in Digital Asset Management

Thursday, 10th May 2012
By Deb Hunt
posted on Fumsi

When clients contact Information Edge to help them get a handle on their organisational assets, they are usually at a point of feeling crushed under an avalanche of information. Their IT staff are overwhelmed and realise they cannot provide the information organisation needed.

Sadly, I do not tell most of my clients up front that I have a Masters in Library Science degree as I find that limits their perception of what I bring to the table and how Information Edge can empower them to re-find and reuse their content. Despite the fact that my skill set proves highly valuable in digital asset management projects, I usually wait until I’m well into a project before I tell them. They are often shocked to learn this.

Digital librarians bring distinct skills to DAM projects:

• An understanding of audiences: who they are, what they look for and how.
• Expertise in building metadata schemas and taxonomies.
• Recognising the business value that finding information brings to an organisation.
• Experience creating IP policies that address copyright issues.
• Experience and expertise organising assets of all kinds and knowing that you get out of a record what you put into it.
• Knowing how to organise information and assets for findability.
• Generally they are viewed as neutral, working for the good of the entire organisation.
• Having a big picture view
• Can contribute to workflow strategies
• Able to prioritise what needs to be indexed first and why.
• Knowing to start small and let the success of a DAM project speak for itself.

When I started doing DAM, IT folks doubted my expertise and the value I brought to projects. Now, they welcome me with open arms, knowing I bring to the table skills and expertise they may not have. As a team, we provide the solutions our clients need.

Digital librarians are working hard to reshape the librarian stereotype with the deep expertise and value they bring to DAM and other projects. They make sure one’s DAM house is in order.

posted by Laurel Calsoni at 7:19 pm  

Thursday, June 24, 2010

Enter The DAM Professional

From Another DAM Blog

Most of us did not go to college nor university knowing we would be working on Digital Asset Management (DAM) today. Many might even say ‘DAM picked me. I did not pick to work on DAM.’ Those of us who are working on DAM come from diverse career backgrounds, which may include:

Archives and records management
Business Management
Design
Education
Engineering
Film
History
Journalism
Library Science
Marketing
Photography
Project Management
Sales
Video
And many other career paths
Is a career in DAM really planned at all? It may be fair to say that at the time of this blog post and according to a recent poll, most people did not plan on a career in DAM, but rather volunteered for it or were volunteered for it. Either way, that is okay. Allow me to explain why…

DAM is a growing field

Growth in DAM means growth in careers which manage information (Has your organization stopped accumulating digital assets? This is not likely to happen anytime soon)

DAM has the ability to measure growth and progress within an organization, which is very lucrative in any business, as long as you know exactly what is being measured

Part of running a DAM can lead to better record keeping and Rights Management which reduces liability within the organization (aka not getting sued for unauthorized use)

There are more and more DAM jobs waiting to be filled

There are not enough DAM professionals available with the needed experience, some even say there is a shortage of qualified individuals

More education about DAM is coming soon to help reduce this shortage and further the knowledge of people who find themselves newly involved in DAM

DAM internship and mentorship programs are being explored in order to share the knowledge and hands-on experience needed

It takes a certain type of individual to work on DAM and not everyone can do this type of work. You may be that person and not realize it. Do not expect overnight change, but rather baby steps of progress

Some organizations are still scratching their heads wondering why there is a low adoption of their systems, while their own people don’t understand how to use them and there is no one to help them internally. As soon as it dawns on them, they will begin seeing the value of a DAM professional who can assist them within their organization whether it is an internal resource who knows their processes (is that you?) and/or an external resource (such as a consultant) if you are not sure where to start or how to move forward in a phased approach. Yes, I will be blogging about the phases of DAM too.

Who will drive the adoption, implementation, operations, support and workflow of the DAM within your organization?

Enter the DAM Professional.

posted by Laurel Calsoni at 12:01 am  

Wednesday, June 23, 2010

Digital Archivists, Now in Demand

February 8 2009
New York Times
By CONRAD DE AENLLE

Digital Archivists, Now in Demand

WHEN the world entered the digital age, a great majority of human historical records did not immediately make the trip.

Literature, film, scientific journals, newspapers, court records, corporate documents and other material, accumulated over centuries, needed to be adapted for computer databases. Once there, it had to be arranged — along with newer, born-digital material — in a way that would let people find what they needed and keep finding it well into the future.

The people entrusted to find a place for this wealth of information are known as digital asset managers, or sometimes as digital archivists and digital preservation officers. Whatever they are called, demand for them is expanding.

One of them is Jacob Nadal, the preservation officer at the University of California, Los Angeles. He does not use the “digital” modifier because his duties include safeguarding analog materials in U.C.L.A.’s collection, not just preparing them to cross the digital divide.

“I don’t think there’s any day where I would say I’m the digital guy,” he said. But he concedes that he’s not really an analog, ink-on-paper guy, either, and that is increasingly the case in his field. These days, he noted, “if you want to work in a library, you have to deal in electronic resources.”

Mr. Nadal and 10 or so colleagues at U.C.L.A. devote much of their effort to organizing and protecting material in digital form. Their duties include licensing and buying digital content from vendors, assigning identification markers called meta-tags so that material can be found easily, researching copyright matters and ensuring that files remain intact whenever new iterations of relevant software or hardware come along.

Befitting a nascent discipline like digital asset management, Mr. Nadal, 32, said he went into it almost by accident. Unsure of his career ambitions, he began work on various book-scanning and preservation projects as a student at Indiana University, then took them over when the head of preservation left. After that, he said, it “took a year or two for me to realize my career in preservation had started a year or two past.”

He reckons that many of his peers have had similar experiences. “Among librarians, I think that happenstance may be a typical career path,” he said.

Some backgrounds are considered better than others for budding digital asset managers. Familiarity with information technology is necessary, but it is possible to have too much tech know-how, said Victoria McCargar, a preservation consultant in Los Angeles and a lecturer at U.C.L.A. and San José State University.

“People with I.T. backgrounds tend to be wrong for the job,” she said. “They tend to focus on storage solutions: ‘We’ll just throw another 10 terabytes on that server.’” A result, she said, can be “waxy buildup” — a lot of useless files that make it hard to find the good stuff.

Ms. McCargar estimates that 20,000 people work in the field today — plus others in related areas — and she expects that to triple over the next decade, assuming that economic conditions stabilize before long.

Many work for public institutions, and businesses use them, too, said Deborah Schwarz, chief executive of Library Associates Companies, a consulting and headhunting firm. Especially big employers in this area are law firms, which need experts on digital copyright and other issues tied to the migration of legal documents from filing cabinets to databases.

One comparative advantage of private-sector jobs is the pay. Digital asset managers at public facilities would do well to make $70,000 a year. Salaries for their corporate counterparts are generally higher.

“Compensation varies wildly because it’s an emerging area,” said Keith Gurtzweiler, vice president for recruiting at Library Associates. “Consultants who can make recommendations on systems can make $150 an hour.” Those who “manage them once they’re up and running and maintain the machinery,” he said, make from the $70,000’s up to $100,000.

Michael Doane is an information management consultant at Ascentium, a consultancy in suburban Seattle that employs 100 to 150 digital asset managers in a staff of 500. He said that fresh graduates with master’s degrees in information systems management or a similar discipline could “easily expect $80,000 to $90,000 in consulting and a little less in the commercial world.”

As much as it might help his bank balance, Mr. Nadal cannot envision leaving U.C.L.A. for a corporate job. He finds the challenge of taming a vast collection of information for a major academic institution too appealing.

“We belong to the people of California and hold our collections in trust for them and for future generations of students, scholars and members of the public,” he said. “Public-sector institutions just strike me as far, far cooler. They have better collections, obviously, and they are innovative, connected and challenging in ways that seem more substantial to me.”

posted by Laurel Calsoni at 11:58 pm  

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